Patreon’s building native video hosting for creators to sidestep YouTube

Patreon clipart

Image: Patreon

Patreon is developing a video hosting solution and a native player. CEO Jack Conte has confirmed the plan to The edge, alongside the news that he is joining many leaders before him to launch a podcast titled The economy of creators.

“We’re already hosting podcasts, and now we’re also starting to host videos,” he says. “We are building a video product… So in terms of how we approached our strategy and what exactly we are building, we are building the horizontal architecture for any creator, whatever their medium, or whatever the format. download, to be able to create a business around their work.

Conte hasn’t shared any more details on the product, but it’s likely a way for creators to host and share videos without leaving the platform. It is still unclear when it could be launched or to what extent it would be deployed. We’ve reached out to a spokesperson for further background and will update if we have a response.

Nonetheless, Conte’s recognition of the goal and progress made in allowing creators to host their videos natively on Patreon could allow more people to avoid YouTube, or at least not over-rely on it. . The company also maintains an integration with Vimeo which may become less important as the feature rolls out. Of course, the idea of ​​a company launching its own native video product in the year 2021 sounds bold, but is a testament to the wider dissatisfaction that is brewing over YouTube’s dominance and Patreon’s interest in become fully autonomous.

The timing of the announcement is particularly interesting as Conte’s podcast focuses on the more technical side of the creators. Conte won’t interview the creators of Patreon, but rather people who create and fund tools at their disposal, like Reddit co-founder Alexis Ohanian and Li Jin, founder and managing partner of Atelier. Conte says the idea is to put Patreon’s name next to these folks and share his take on the designer world.

“We want to attract the coolest, most forward thinking and curious people to Patreon who build for the designer economy,” he said. “We want these people to hear what we think about the world, our vision, what we want to build, what we believe in and who we are. “

The show will be ad-free and access free on all platforms – there is no Patreon-funded tier – and will be released seasonally with 12 episodes planned.

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