I just bought a $329 Nvidia RTX 3060 for $329, and all I had to do was wait nine months in line

Photo by Sean Hollister / The Verge

Almost nine months ago, Nvidia announced that it would be releasing its most affordable RTX 3000 graphics card yet, the RTX 3060 for $ 329. Good luck finding one at this price, right? That’s why I captioned my review “$ 329 with an asterisk”. And of course, they were nearly impossible to find on launch day for the price of Nvidia’s sticker.

But that same day, February 25, I signed up for the EVGA graphics card waiting line on a whim. And after waiting in that queue for so long that I completely forgot that I had already registered, I got a surprise. On Monday I received an email from EVGA advising me that I can purchase this $ 329 card for $ 329.

So I did. Yesterday afternoon a brand new RTX 3060 arrived for $ 379.41 after taxes and shipping. It’s a card that typically sells for north of $ 700 on eBay.

The queue worked! He remembered me, and he gave me what I wanted once he was ready. I never needed to get up early and mash the browser refresh buttons, never needed to get rid of scalpers, never needed to pre-populate the information from my credit card on half a dozen websites, I never needed to pay outrageous search fees. I just had to create an account and try the two-step verification of EVGA a few times (the website choked me at first), then I had a full 20 hours to complete my purchase.

We called the industry in late 2020 for not allowing us to just sign up to buy products when they’re ready to ship, like Apple, Samsung, and others have. But there has been little movement since. While Sony finally introduced a way to register your interest in purchasing a PS5 last month, and Valve introduced a first-come, first-served reservation system alongside its Steam Deck handheld (now delayed), most people who just want to buy a new console or PC graphics card are at the mercy of the internet’s power frenzy.

How has a small business like EVGA, better known as one of Nvidia’s board partners, come to terms with what almost every other business doesn’t have? Well, it’s not that simple.

On the one hand, as we pointed out in this late 2020 article, there are some perverse incentives that can prevent companies from fixing the mess. Scarcity isn’t always a bad thing for retailers as it promotes word of mouth, and some people may give up what they came to buy and buy something else instead. (Big box retailers also love the frenzy of Black Friday in-person shopping sprees, by the way, although people can be injured and even killed in a stampede. At least, that’s not a problem here.) But EVGA wins when you can buy a graphics card and all of its new cards are in great demand.

But also, EVGA is not really convinced that it has fully understood the queue yet. If you want to follow my lead and join the queue, you actually can’t – the company closed its queues about a month ago after receiving comments that it still wasn’t. all right. The company has changed its queuing system a few times now, but there are still concerns that, for example, some users may have purchased multiple cards instead of just one for personal use.

“After receiving many comments, we are working on a new version for [the] future with improvements to speed up processing and fairness of queues. This new queue may have new rules and requirements, so for now, we have closed the existing queue for new registrations as we continue to fill those online, and plan to have more. announcements in the near future, ”EVGA said. The edge.

Hopefully EVGA can share their knowledge with other companies as well, as we don’t like the way the industry is pointed now: it feels like the retailers themselves are starting to become the scalpers, in a sense. Walmart and Best Buy offer paid subscriptions, in addition to Amazon Prime, which allow you to take advantage of their exclusive member sales, many of which are for in-demand technologies like consoles. They’ll tell you that’s not the primary focus of these services, but for now, it looks like retailers are capitalizing on the scarcity of this gaming hardware at an extra charge instead of committing to making them work. lines for everyone.

This means you may have to wait twice: once for companies like EVGA to create the line, then again. in the line to actually get your new console or GPU.

Hi, I’m techtipsaz.com, a website about technology and helping use technology get the information they need. We always provide the most complete and earliest news as well as share techtipsaz.com on some tech. Thank you for reading this post

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